Hangman Showcase Image
Identity

Hangman

A premium visual identity, bespoke packaging elements, and apparel branding designed for a high-end Kaftan and bespoke tailoring label.

FashionApparel BrandingBespoke TailoringStationery Design
ClientHangman Nigeria
RoleSenior Creative Director
ServicesBrand Strategy, Logo Mark Development, Business Cards, Social Media layouts
Year2024
The Challenge

Hangman needed to position itself as the premier choice for custom-tailored traditional northern wear (Kaftans, caps) with a brand identity that felt luxury, classic, and uniquely African.

The Solution

We engineered a clean, minimal logo combining a stylized hanger and a traditional letterform. The identity features corporate card layouts, sketch sheets, and premium apparel labeling concepts.

Premium Twitter banner design showcasing minimal logo placement and lifestyle aesthetics

Premium Twitter banner design showcasing minimal logo placement and lifestyle aesthetics

Tailored Excellence — From Concept to Card

Every aspect of the brand, from the hand-drawn concept sketches to the thick textured paper stock of the business cards, reflects the craftsmanship that goes into a bespoke Hangman garment.

Horizontal front-and-back business card layouts
Horizontal front-and-back business card layouts
Premium vertical business card alignment with gold foil details
Premium vertical business card alignment with gold foil details
Corporate branding board with primary forest green and gold colors
Corporate branding board with primary forest green and gold colors
Fabric tag alignment for woven collar labels
Fabric tag alignment for woven collar labels

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