Identity
Lazywings Lifeline Foundation
A modern, empathetic visual identity, merchandise designs, and branding suite for a social welfare and community support foundation.
NGO BrandingSocial ImpactMerchandise DesignLogo System
ClientLazywings Lifeline Foundation
RoleVisual Identity Lead
ServicesLogo Mark Design, Merchandise Conception, Brand Book Development
Year2025
The Challenge
LLF required a branding system that felt approachable, warm, and highly supportive, communicating their mission of community outreach, youth support, and public empowerment.
The Solution
We designed a winged heart logo mark expressing infinite reach and unity. The system was translated into cohesive corporate stationery, t-shirts, tote bags, and event merchandise.
Embossed corporate board logo presentation
An Emblem of Boundless Upliftment and Hope
The design centers on an upward curving wing structure extending beyond a protective circle, representing community care. The palette uses soft sky blues and bright golden yellow for warmth and optimism.
Corporate outreach t-shirt mockup in dark grey
Alternative white cotton event t-shirt variant
Promotional volunteer tote bag print specs
Silicon wristband and pin badge layouts
