Identity
TechStart Inc
Complete visual identity overhaul for a fintech startup.
ClientTechStart Inc.
RoleLead Designer
Services
Brand Identity,Visual System,Stationery
Year2024
The Challenge
TechStart had a powerful product but their visual identity felt dated and generic. They needed a brand that communicated trust, innovation, and speed without looking like every other fintech company.
The Solution
We developed a dynamic visual system based on the concept of 'accelerated growth'. Using a vibrant teal and deep navy palette, combined with geometric patterns, we created a brand that feels both established and futuristic.
Primary Logo Construction
The Concept
The logo mark is derived from the intersection of a secure shield and an upward-trending graph, symbolizing protection and growth simultaneously.
Business Cards
Letterhead
"Abdulaziz didn't just design a logo, he gave us a brand that our team is proud to stand behind."— Sarah Jenkins, CEO of TechStart
Dark Mode Application