Identity
The Well Project
A comprehensive corporate identity system, custom business stationery, and apparel designs created for The Well Project.
BrandingCorporate IdentityStationeryApparel Branding
ClientThe Well Project
RoleLead Brand Designer
ServicesLogo Mark Design, Business Cards Layout, 3D Glass Mockups, T-shirt Designs
Year2025
The Challenge
The project needed an identity that combined environmental themes (water, springs, wells) with a corporate style, needing matching stationery, apparel, and corporate cards.
The Solution
We designed a geometric flowing monogram mark, combined with clean Roboto sans-serif typography. We created debossed paper mockups, glass office signs, and branded t-shirts.
Realistic corporate business card mockup featuring blue and green gradients
Visualizing Water and Flourishing Growth
The brand symbol blends the form of a deep well with a flowing water fountain, using sea-green and ocean blue gradients. Sticking with Roboto allows the mark to take center stage.
Office lobby glass wall logo mockup
Debossed envelope paper pressed mockup
Horizontal branding strip lockup
Branded cotton crewneck t-shirt layout
