Identity
Tofu Treats
A warm, hand-drawn identity system and product emblem designed for the Tofu Treats vegan snack kitchen.
Culinary BrandingVegan ProductsLogo DesignOrganic Food
ClientTofu Treats Kitchen
RoleVisual Designer
ServicesIdentity Design, Character Illustration, Packaging Layouts
Year2024
The Challenge
The brand needed to present tofu as a tasty snack option. They required an approachable logo that felt organic, delicious, and friendly.
The Solution
We illustrated a playful mark showing three fried tofu cubes with sesame seeds on a plate, paired with a hand-lettered style sans-serif font.
Brown circular badge layout for food containers
Alternate layout on a soft peach backdrop
